Many Activists are Hooked on Doing Media, But It’s a Dangerous Path That Has Little Upside! For many grassroots activists who are new to politics, the idea of being interviewed by the media may seem exciting. Perhaps you think that you can do some good by ‘getting the word out,’ hoping that people will join Read more about Media: A Tool for Mobilizing People or a Snare to Stay Away From?[…]
Cheap and effective ways to mobilize people to action, fast If you work for a fairly established grassroots non-profit political organization, you hopefully have the budget to mobilize your members using direct mail, mass emails, social media, radio ads, and more. And during a protracted legislative project you are hopefully doing all of that. But Read more about Robocalls: When You Have to Act Fast![…]
Most people and organizations do it wrong, I’ll show you how to do it right 274 Facebook comments and 2 hours spent yelling at your laptop –- but you showed them! You used your dazzling logic and your understanding of Austrian economic theory to crush some guy on your group’s Facebook’s page who was arguing Read more about How to Effectively Use Facebook to Mobilize Activists[…]
Five Easy Steps to Properly Use Events to Recruit New Activists If you’ve been internalizing the material on this website, then you’re probably starting to understand the importance of building and maintaining a list for your organization. In fact, one of the biggest mistakes made by the Conservative movement has been a failure to build Read more about The Group With the Biggest List Wins![…]
Serious activists should be conducting a 5-column analysis if they want to effect policy change. Many activists who properly understand that their job is to force the politicians to do the right thing, or hold them accountable at election time, make one key mistake during the thick of the fight. They expend too much of Read more about Will They Vote Yes or No – Score Your Legislators Using This Tool[…]